The media is an ever growing and ever more powerful animal. We'll teach you not only how to tame it, but how to use it to boost your bottom line. You will have the confidence and skills to handle any interview situation, but we also help you capitalise on media relations.

2 hours crisis session This is designed for CEOs and MDs who have to meet the media shortly, often in difficult circumstances, and will enable them to get the best out of the situation.

Half day Designed for one to one sessions, taking those who will be interviewed by the media, taking them through how the media works, how to promote their image, getting a key message across, interview techniques and avoiding being tricked into saying something you didn't mean to say.

One day Designed for groups within the same company, with practice interviews.

Media Training syllabus

On a typical half day media training session our team of journalists and expert trainers will lead you through:

• Identifying exactly what the media wants from you.
• How you can choose what you want to say to the media.
• Developing your key messages using our powerful framework.
• How to say what YOU want to say to the media: using 'bridging statements' to answer a question, and then get over your point.
• How to stick to what you want to say and not be ‘tricked’ into saying something else.
• Killer soundbites that work